Blog
The HCL Unica Suite
The HCL Software Unica Suite is an enterprise class marketing platform that [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many investment decisions, [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt - the [...]
Unica Interact Triggered Actions integration with Apache Kafka
Triggered Actions (previously known as Triggered Messages) is a powerful module within [...]
Adobe Journey Optimizer
In April, Adobe celebrated the 1st anniversary of the launch of one [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes can boost [...]
SFMC Journey Builder -At A Glance
There is a great saying “the journey is never-ending". The SFMC [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the last millennium, [...]
Acoustic release Dynamic Content for Message Composer
The Acoustic Campaign Message Composer marks a significant investment in user experience [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing role you [...]
Data Sanity in the Telco industry
Over my too many years of working with many of the world's [...]
Unica Optimize – optimising marketing campaigns for greater ROI
Marketers are constantly seeking ways to optimise their marketing campaigns to meet [...]
