Blog
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been in the [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both technical and [...]
CX Transformation Approaches – Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like 'benefits realisation', 'agile methodologies', 'disruptive', [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in marketing operations, [...]
Unica summer release is here!
Unica summer release is here! HCL have just released the newest version [...]
How do you pick a good CDP?
Often these days, I get asked the question by our clients: "How [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much likelier to [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of Real-Time Interaction [...]
Adobe Campaign Classic vs Standard
Adobe Campaign Classic vs Standard? What exactly is the difference? It's [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros [...]
Shifting out of survival mode
A call to action for long term planning My recent business trip [...]
