Blog
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and debt, Purple [...]
From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech capabilities across [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from luxe brands [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a different tolerance [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been debated in [...]
Predictive Analytics
A tool for long term value There’s no sugar coating the fact [...]
Measurement & Attribution
I’m always interested when one specific area of our world gains traction, [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both technical and [...]
