Blog
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by trends. Whether [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of things over [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand the difference [...]
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a revival, largely [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer experience and [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature of their [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has released a [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in a cave [...]
Marketing Transformation Strategies beyond the “Big 4”
Business marketing transformation strategies must always consider their competitive edge, especially in [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with fierce competition. [...]
WhatsApp and Facebook Messenger Automation
Maximising B2C Impact Digital marketing is in the midst of a notable [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! In October [...]
