Blog
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a different tolerance [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been debated in [...]
Predictive Analytics
A tool for long term value There’s no sugar coating the fact [...]
Measurement & Attribution
I’m always interested when one specific area of our world gains traction, [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both technical and [...]
CX Transformation Approaches – Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like 'benefits realisation', 'agile methodologies', 'disruptive', [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros [...]
Automotive chips and dips: how the latest trends in Marketing Automation can help the automotive industry bounce back
Automotive (micro) chips and (sales) dips. Way back in the last millennium, [...]
