Blog
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer [...]
The NSER for gaming and gambling – what does it mean for your marketing?
13th December 2019! Anyone connected to the Australian gaming and [...]