Blog
Customer experience and marketing automation: separated at birth – reunited by a common purpose
How to harmonise two distinct disciplines to achieve unbeatable customer service. Customer [...]
2022 – The Year of Pocket Journeys
We're all familiar with the tried and tested concept of customer journeys [...]
How we’re breaking the mould and backing our client’s success.
How we're breaking the mould and backing our client's success. As a [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation has been [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by its’ nature, [...]
Customer Journeys in Marketing Automation
Customer journeys in marketing automation. A core aspect of Marketing Automation is [...]
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take all reasonable [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on known and [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data housekeeping matters, [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with a single [...]
