Blog
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner [...]