Adobe Journey Optimizer
In April, Adobe celebrated the 1st anniversary of the launch [...]
Afraid of the Frankenstack?
In all my years’ experience across Marketing Automation technologies the [...]
Which Marketing Campaigns Should You Outsource?
The types of marketing automation campaigns you might consider [...]
7 Ways to Keep Your Customer Data Clean
Good data housekeeping matters, especially when your customer data [...]
Purple Square are open for business in Africa!
Purple Square are open for business in Africa! In March [...]
Agile Marketing empowered by Acoustic
Since the agile methodology emerged in software development, other areas [...]
Unica Insights: Out-of-the-box reporting
BIRT, not Bert Unica Insights: Out-of-the-box reporting for HCL Unica [...]
Unica 12.1 Fall Release
It almost seems like the dust has barely settled on [...]
Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
