Predictive Analytics
A tool for long term value There’s no sugar coating [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
We’re now Purple Square CX
I wanted to let you know that Purple Square CX [...]
Predictive Analytics
Say Goodbye to Guesswork in Marketing with Predictive Analytics [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
