CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
1000 words for 1000 projects
1000 words for 1000 projects. It was recently brought to [...]
Purple Square, our first decade!
On the 31st March 2021, Purple Square is 10 years [...]
An Introduction to Successful Marketing Automation
Marketing Automation is fundamentally about being able to do [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of [...]
