Unica Optimize – optimising marketing campaigns for greater ROI
Marketers are constantly seeking ways to optimise their marketing campaigns [...]
Salesforce Customer 360
Data Platform & Marketing Cloud Purple Square take a look [...]
Unwrapping Datorama
Unwrapping Datorama - More and more clients are adding Datorama [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
Scheduling and the long term
Over the last couple of months, we have been [...]
Data Processing the ins and outs
In this continuing series, we look at data processing the [...]
Building the Campaign
In this series of articles, we are considering how your [...]
Purple Square at DF2U
Find out what Purple Square at DF2U experienced at the [...]
Contact and Response
Maintaining good quality Contact and Response history (CH/RH) is essential [...]
Design Considerations
In this article we will look at Design Considerations at [...]
