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Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually [...]
Competitive Benchmarking
Competitive Benchmarking: The situation we all face Competitive benchmarking shows [...]
Sustainability in Marketing: The Paradox of Intention vs. Perception
Last week the DMA Customer Engagement Committee (of which I [...]
Creating a Playbook for the Year Ahead
With the new year now in full swing. the endless [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
