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From Success to Setback: Lessons in MarTech Decision-Making
We often talk to clients about the consolidation of MarTech [...]
Customer-Centric Marketing: The Heartbeat of Modern UK Retail
The UK retail scene, with its diverse offerings from [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been [...]
Predictive Analytics
A tool for long term value There’s no sugar coating [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
Predictive Analytics
Say Goodbye to Guesswork in Marketing with Predictive Analytics [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
Error Free Email Checklist
How to proof a data driven campaign. In our infographic [...]
