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Effective MarTech Support Model: Moving Beyond the Ticket Queue
Most marketing teams have lived it: campaign delays, unclear ownership, [...]
MarTech Support ROI: Why Strategic Support Is a Business Decision
Every year, organisations invest in new marketing technology to enable [...]
Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
AI-Driven Marketing Tools: Key Considerations and Challenges
New MarTech platforms and capabilities seem to be emerging almost [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]
