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Sustainability in Marketing: The Paradox of Intention vs. Perception
Last week the DMA Customer Engagement Committee (of which I [...]
Why you need a Marketing Centre of Excellence
Imagine a world where your marketing teams are perfectly aligned, [...]
Creating a Playbook for the Year Ahead
With the new year now in full swing. the endless [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
Crafting Exceptional Telecom Customer Experiences
The digital revolution has presented the [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate [...]
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
