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Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
We’re now Purple Square CX
I wanted to let you know that Purple Square CX [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK [...]
Salesforce Advertising Studio
Maximising Your Advertising Strategy with Salesforce Advertising Studio In today's [...]
Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from [...]
Adobe Experience Cloud Platform
Adobe Experience Cloud platform, is a comprehensive set of applications, [...]
Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from [...]
