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Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a [...]
Salesforce Business Units empower brands
Salesforce Business Units are an organisation settings functionality that allow [...]
What’s your second channel?
So at long last your shiny new MarTech system has [...]
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of [...]
Unica 12.1, mouth-wateringly good?
Unica v12.1, mouth-waterlingly good? This release will be made generally [...]
