Vision Archives - Purple Square

Loyalty is Dead. Long Live Customer Love.

By Alex Naisby (Guest Author)|2025-07-09T12:10:52+00:00July 9, 2025|Blog, Customer Experience, Loyalty, Marketing Strategy, Operations, Views, Vision|

(Or: Why your points are pointless if no one actually [...]

Competitive Benchmarking

By Purple Square CX|2025-06-23T13:45:39+00:00June 23, 2025|Blog, Customer Experience, Views, Vision|

Competitive Benchmarking: The situation we all face Competitive benchmarking shows [...]

Sustainability in Marketing: The Paradox of Intention vs. Perception

By Andrew Addison|2025-03-05T11:04:44+00:00March 5, 2025|5 Core Principles of CX, Blog, Customer Experience, Views, Vision|

Last week the DMA Customer Engagement Committee (of which I [...]

Creating a Playbook for the Year Ahead

By Purple Square CX|2025-02-13T09:03:57+00:00February 13, 2025|5 Core Principles of CX, Blog, Customer Experience, Views, Vision|

With the new year now in full swing. the endless [...]

Top Marketing Innovations in 2024

By Andrew Addison|2025-01-24T11:42:19+00:00January 20, 2025|Blog, Customer Experience, Marketing Strategy, Operations, Views, Vision|

Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]

Identifying Bias in Marketing SaaS Business Cases

By Tim Biddiscombe|2024-10-18T14:10:59+00:00October 18, 2024|5 Core Principles of CX, Blog, Customer Experience, Marketing Automation, People, Technology, Views, Vision|

Identifying bias is one of the biggest problems facing Indirect [...]

The Integral Role of Vision in Customer Experience

By Andrew Addison|2024-07-08T10:30:00+00:00July 8, 2024|5 Core Principles of CX, Blog, Vision|

When I was young, my father was part of one [...]

Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve

By Purple Square CX|2024-07-03T09:55:29+00:00July 3, 2024|5 Core Principles of CX, Blog, Data, Operations, People, Technology, Vision|

In the saturated digital market, standing out goes beyond products [...]