Scaling Marketing Teams Without Hiring
Marketing teams rarely have the luxury of expanding headcount in [...]
Bridging the Strategy-Execution Gap
Many marketing teams have the strategic direction right – but [...]
Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
