Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
