Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Over my too many years of working with many of [...]
Good data housekeeping matters, especially when your customer data [...]
Putting people at the heart of digital marketing. Marketing automation [...]
Loyalty marketing: which data matters most? A loyalty program, by [...]
The Rise of Customer Data Platforms. With all the buzz [...]
Invest for success Application management as an enabler. The bulk [...]
7 ways to keep your customer data clean. Good data [...]
Creating a crack team of marketers can be achieved in [...]
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
To the modern sophisticated marketing professional, the concept of a [...]