Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Crafting Exceptional Telecom Customer Experiences
The digital revolution has presented the [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
