Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Harnessing Customer Experience and CDPs in Retail: The UK Retail Resurgence
The UK retail sector stands on the brink of a [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to [...]
