Creating a Playbook for the Year Ahead
With the new year now in full swing. the endless [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
Purple Square CX and TechGenetix Form Strategic Alliance to Offer Complete Customer Experience (CX) Transformation Solutions
For Immediate Release London, UK – 5th August, 2024 - Purple [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
