Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry [...]
