Is a CDP a line item in your 2023 marketing budget?
2022 has seen an astonishing shift in the ever-thriving Marketing [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both [...]
CX Transformation Approaches – Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like 'benefits realisation', 'agile [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in [...]
Unica summer release is here!
Unica summer release is here! HCL have just released the [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
