Blog
Customer Start’s Miles Courtney – Thomas on ensuring consumers feel valued
As part of our ongoing ‘Reimagining CX’ series, Tim Biddiscombe chatted with Miles [...]
Virgin Red’s Dave Robinson on why resolving customer issues may not win you awards but will win you customers.
Purple Square have been speaking to customer experience leaders from top global [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple Square, I’d [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we spend a [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary and interpretation [...]
Unica Link – making integrations easy
HCL Unica Link is a tool to help you link Unica Campaign [...]
Is a CDP a line item in your 2023 marketing budget?
2022 has seen an astonishing shift in the ever-thriving Marketing Technology area. [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been in the [...]
What does brilliant look like?
On a regular basis, on a variety of subjects both technical and [...]
CX Transformation Approaches – Big Bang vs Crawl, Walk, Run
We’re all used to stock phrases like 'benefits realisation', 'agile methodologies', 'disruptive', [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in marketing operations, [...]
