Blog
Predictive Analytics
A tool for long term value There’s no sugar coating the fact [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just products—it's about [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple Square’s MD [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so delivering outstanding [...]
Measurement & Attribution
I’m always interested when one specific area of our world gains traction, [...]
We’re now Purple Square CX
I wanted to let you know that Purple Square CX is our [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
Does Windows Server 2012 reaching end-of-support impact your Unica Platform?
Windows Server 2012 and Windows Server 2012 R2 end-of-support Towards the end [...]
Visit Orlando – on why customer experience is so important to them!
Purple Square have been speaking to customer experience leaders from top global [...]
UK Gambling Commission Recommendations Published
Following their review of the Gambling Act 2005, the UK Gambling Commission [...]
Salesforce Advertising Studio
Maximising Your Advertising Strategy with Salesforce Advertising Studio In today's digital world, [...]
Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from top global [...]