Blog
Unlocking Exceptional CX in Telecommunications
In the competitive world of telecommunications, success hinges on superior Customer Experience [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data silos. Despite [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands with every [...]
Harmonising Telecom’s Digital Paths
I have spent a significant part of my career working in Telecommunications, [...]
Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the continuous operation [...]
Scaling Up Personalisation in Telecommunications
The telecommunication landscape today is witnessing a clear pivot towards personalisation. With [...]
The Future of Customer Experience
Predicting trends for the year ahead Placing customers at the heart of [...]
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a digital shift [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! In October [...]
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving landscape of [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from top global [...]
