Blog
Introducing the Fractional Head of MarTech
In my storied career in the world of databases, customer experience and [...]
The long and winding road to customer centric marketing
While attempting to navigate a well known restaurant booking site, I found [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique needs is [...]
Unica Deliver
The overriding strength of the HCL Unica suite continues to be the [...]
Maximising your MarTech Investment
Staying relevant in a changing world By the very nature of their [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked with organisations [...]
Dispelling the Myth – no-one ever got fired for hiring the big four
I was re-reading a very interesting Forbes article from 2016 recently, entitled "Nobody [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry is continuously [...]
Reimagining CX – Building Customer Advocates
Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry veteran Andy [...]
Loopholes in Marketing Automation – The Case for Real-Time
I was speaking at a conference recently on the subject of Generative [...]
The Heartbeat of Great CX: It’s All About the People
Once upon a time businesses touted tech and real estate as prime [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has released a [...]
