Blog
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Harmonising Telecom’s Digital Paths
I have spent a significant part of my career working [...]
Building a Business Case for Application Management Services
A Strategic Guide for All Industries For many organisations the [...]
Scaling Up Personalisation in Telecommunications
The telecommunication landscape today is witnessing a clear pivot towards [...]
The Future of Customer Experience
Predicting trends for the year ahead Placing customers at the [...]
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms [...]
Innovating Insurance with Marketing Automation
The insurance sector, historically grounded in tradition, is experiencing a [...]
Don’t Let Your ROI Slip Away
Act Now to Navigate Google and Yahoo's 2024 Email Revolution! [...]
Real-Time, Near-Real-Time & Batch Personalisation
Personalisation is a significant marker of progress in the ever-evolving [...]
Moo – on exploring human service as a differentiator
Purple Square have been speaking to customer experience leaders from [...]
Sins of the Father: how to learn from the past and clear up MarTech messes
As part of an ongoing exploration of MarTechnical procurement and [...]