Blog
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve been working [...]
Targeting & Deliverability Checklist for ACS
Following on in our Adobe Campaign Standard checklists series, this article specifically [...]
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new Unica Deliver [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use techniques like [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop propensity scores [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in many different [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky task. I [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a MarTech Health [...]
Salesforce Business Units empower brands
Salesforce Business Units are an organisation settings functionality that allow companies to [...]
What’s your second channel?
So at long last your shiny new MarTech system has gone live [...]
