Blog
Online Gaming: self-exclusion process
Are you confident in your self-exclusion process? "You must take all reasonable [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on known and [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data housekeeping matters, [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation campaigns. Marketing [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with a single [...]
Customers expect it all
`Customers expect it all' - Back in the time when family get [...]
We Love Client Success
At Purple Square, we love client success and we’re never happier than [...]
Hello, is anyone there?
Hello, is anyone there? Every brand loses customers from time to time; [...]
Why the Customer Journey matters most
Why the Customer Journey matters most, can be defined as the entirety [...]
Is AI the future of customer experience?
Is AI the future of customer experience?. “I'm sorry, Dave. I'm afraid [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner coined the [...]
