Blog
Innovations in UK Retail with Customer Data Platforms
UK's retail landscape is evolving rapidly, with Customer Data Platforms (CDPs) at [...]
Privacy By Design Enhances Customer Experiences
Value Exchange Capturing first party data involves a value exchange between the [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) and Marketing [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance industry. Whether [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much likelier to [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with their Euros [...]
The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on known and [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and without a [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner coined the [...]
