Blog
Agentic AI in Marketing: Use Cases from the Field
Agentic AI in Marketing was front and centre at a recent partner [...]
Effective MarTech Support Model: Moving Beyond the Ticket Queue
Most marketing teams have lived it: campaign delays, unclear ownership, and support [...]
Long-term Unica Support: Make Your Platform Work Harder
If you’re looking for long-term Unica support, you already know that Go-Live [...]
You’ve Got the Tech – So Why Doesn’t It Feel Like It’s Working?
To optimise MarTech stack performance, you need more than licences and integrations. [...]
Hyper-Personalisation and the Power of Data
Hyper-personalisation and the power of data are reshaping how brands deliver customer [...]
MarTech Support ROI: Why Strategic Support Is a Business Decision
Every year, organisations invest in new marketing technology to enable growth, accelerate [...]
Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our high-profile clients, [...]
AI-Driven Marketing Tools: Key Considerations and Challenges
New MarTech platforms and capabilities seem to be emerging almost weekly, with [...]
Loyalty is Dead. Long Live Customer Love.
(Or: Why your points are pointless if no one actually likes you) [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood as the [...]
Competitive Benchmarking
Competitive Benchmarking: The situation we all face Competitive benchmarking shows that customer [...]
The Power of CX in Sports Governing Bodies
Sports governing bodies (and clubs) occupy a unique space when it comes [...]
