Cross-channel Delivery
How to orchestrate cross-channel campaigns in Adobe Campaign Standard Cross-channel [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
Reporting & Optimisation Checklist for ACS
During this series we have discussed how we can help [...]
Targeting & Deliverability Checklist for ACS
Following on in our Adobe Campaign Standard checklists series, this [...]
Unica Deliver Enablement
Purple Square attended a HCL webinar in which the new [...]
Adobe Campaign Standard Checklist
After our introduction on how to build campaigns and use [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
Salesforce Business Units empower brands
Salesforce Business Units are an organisation settings functionality that allow [...]
Unica Fast Upgrade Process
With the release of version 11.0 in June 2018 of [...]
