Andrew Addison, Author at Purple Square - Page 7 of 7

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So far Andrew Addison has created 64 blog entries.

CAMPAIGN MANAGEMENT CONTINUITY

By Andrew Addison|2026-06-11T12:21:43+00:00March 30, 2020|Blog, Marketing Automation|

Below is a list of recommendations related to Campaign Management & [...]

Getting more Bang for your Buck

By Andrew Addison|2026-06-11T10:38:36+00:00May 1, 2019|Blog, Marketing Automation, Marketing Strategy|

Optimising your marketing campaign effectiveness One thing we have learned [...]

Is AI the future of customer experience?

By Andrew Addison|2026-06-11T10:35:15+00:00February 12, 2019|Blog, Customer Experience, Marketing Automation|

Is AI the future of customer experience?. “I'm sorry, Dave. [...]

Not All Responses are Equal

By Andrew Addison|2026-06-11T10:32:21+00:00January 10, 2019|Blog, Get to know Martech, HCL Unica|

Not All Responses are Equal! One of IBM Campaign’s most [...]