The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Sustainability in Marketing: The Paradox of Intention vs. Perception
Last week the DMA Customer Engagement Committee (of which I [...]
Top Marketing Innovations in 2024
Reflecting on Recent Marketing Innovations: What’s Shaping the Future? The [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
The Integral Role of Vision in Customer Experience
When I was young, my father was part of one [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Steering the Digital Revolution in CX with Purple Square
Remember the days of dial-up internet and the patience it [...]
The Future of CX Marketing in Travel & Tourism
The travel and tourism industry is impacted and driven by [...]
Untangling and managing your Martech investments
This whitepaper shares tips on understanding your MarTech investments [...]
