data Archives - Purple Square

The Importance of Data Quality and Data Confidence in Customer Experience

By Andrew Addison|2024-04-24T07:47:52+00:00February 21, 2024|Blog, Customer Experience, Data|

We live in the information age, where customer insight expands [...]

Proofing a data driven email campaign

By Maree Wallis|2024-04-25T13:26:15+00:00October 4, 2022|Blog, Marketing Automation|

Proofing a data driven email campaign. If you work in [...]

Beyond the pitch: data and sports marketing

By Ben Wyatt|2024-04-25T13:27:40+00:00August 9, 2022|Blog, CDP, Customer Experience, Marketing Strategy, Sports Marketing|

Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]

Why the Financial Services industry should pay attention to Online Gaming

By Tim Biddiscombe|2024-04-25T13:28:34+00:00July 7, 2022|Blog, Financial Services, Marketing Automation, Online Gaming|

Why the Financial Services industry should pay attention to Online [...]

Data Sanity in the Telco industry

By Tim Biddiscombe|2024-04-25T13:31:46+00:00March 18, 2022|Blog, CDP, Data, Marketing Automation, Telco|

Over my too many years of working with many of [...]

Marketing Data – Aggregation & Segmentation

By Andrew Addison|2024-04-25T13:43:39+00:00August 21, 2020|Blog, Data, Marketing Automation|

Define, Operationalise and Automate. Understanding marketing data is a tricky [...]

The Big Move

By Robert Jones|2024-04-25T13:58:22+00:00May 19, 2020|Blog, Get to know Martech, Martech Migrations|

Keeping your memories contacts safe The big move, just like [...]