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Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
What is the balance of your MarTechnical Debt?
Before we delve into MarTechnical Debt, let's review Technical Debt [...]
Customer experience (CX) and marketing automation: the building blocks for boosting revenue
According to McKinsey, top-performing customer experience (CX) and loyalty programmes [...]
The marketing role you can’t ignore!
Digital disruption shows no sign of slowing down The marketing [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Don’t resign yourselves to the Great Resignation just yet…
One of the not so unexpected downstream impacts of the [...]
