Explore our content
Hyper-Personalisation and the Power of Data
Hyper-personalisation and the power of data are reshaping how brands [...]
Future-Focused Marketing: Turning Trends into Wins
When I began exploring future trends with one of our [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Managing Customer Data Silos in Telecommunications
The telecommunications sector grapples with a pressing issue: customer data [...]
The Importance of Data Quality and Data Confidence in Customer Experience
We live in the information age, where customer insight expands [...]
Chasing Data Trails: How Data Shapes Purple Square’s 5 Core Principles of CX
Navigating the intricate world of data, Purple Square helps businesses [...]
Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
