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The Personalisation Balancing Act: Relevance vs. Intrusion
By Andrew Addison|2025-04-04T10:52:11+00:00April 2, 2025|
Personalisation has long been heralded as the key to engaging [...]
Identifying Bias in Marketing SaaS Business Cases
By Tim Biddiscombe|2024-10-18T14:10:59+00:00October 18, 2024|
Identifying bias is one of the biggest problems facing Indirect [...]
Steering the Digital Revolution in CX with Purple Square
By Andrew Addison|2024-07-02T11:08:03+00:00July 2, 2024|
Remember the days of dial-up internet and the patience it [...]