Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from [...]
Knowing your customer has never been more important
Purple Square have been speaking to customer experience leaders from [...]
Vanquis Bank’s Atiq Sajawal on creating a frictionless customer experience in financial services
Purple Square have been speaking to customer experience leaders from [...]
Virgin Red’s Dave Robinson on why resolving customer issues may not win you awards but will win you customers.
Purple Square have been speaking to customer experience leaders from [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Energy & Utilities marketing is about to get very interesting…
It is no secret to anyone who doesn't live in [...]
Beyond the pitch: data and sports marketing
Alongside our celebrations of England’s Lionesses bringing football ‘home’ with [...]
Why the Financial Services industry should pay attention to Online Gaming
Why the Financial Services industry should pay attention to Online [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
