Leveraging Customer Data Platforms in Travel and Tourism
In the travel and tourism sector, understanding each traveller's unique [...]
Re-evaluating Loyalty Programs in the B2C Market
For a significant portion of my career, I have worked [...]
Revolutionising Marketing in the travel and Tourism Sector
A Guide for Senior Marketers The travel and tourism industry [...]
Crafting Exceptional Telecom Customer Experiences
The digital revolution has presented the [...]
Key marketing takeaways from the FCA’s latest updates on Consumer Duty
On 20th February 2024, the Financial Conduct Authority (FCA) has [...]
How CX is taking centre stage in the Travel and Tourism industry
Travel and tourism enterprises face challenges in delivering tailored customer [...]
Personalisation Powers Energy & Utilities Marketing
It is no secret to anyone who doesn't live in [...]
The Power of Customer Journey Analytics in Telecommunications
The telecom industry boasts an array of touchpoints, presenting both [...]
Strategies for Enhanced Customer Retention in the Telecommunications Industry
In telecommunications, securing and maintaining customer loyalty is met with [...]
Unlocking Exceptional CX in Telecommunications
In the competitive world of telecommunications, success hinges on superior [...]
