Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today's competitive insurance industry, the integration of marketing automation [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim [...]
Incrementality and why customer data won’t save you
This whitepaper explains the fascinating concept of incrementality and [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been [...]
Predictive Analytics
A tool for long term value There’s no sugar coating [...]
What does a CDP Project look like?
The 7 phases of a CDP build! In our [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so [...]
Measurement & Attribution
I’m always interested when one specific area of our world [...]
