APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
An Introduction to Successful Marketing Automation
Marketing Automation is fundamentally about being able to do [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
What is a MarTech Health Check?
To the modern sophisticated marketing professional, the concept of a [...]
What’s your second channel?
So at long last your shiny new MarTech system has [...]
Should you reduce your marketing spend?
Should you reduce your marketing spend? In this time of [...]
A journey of a thousand miles
Marketing Automation A journey of a thousand miles, ...begins with [...]
