The Customer Journey – tear up the rule book?
A customer journey should provide a personalised experience based on [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Compliance is not a target, it’s a continuous journey
GDPR arrived with us in May 2018. With it, and [...]
APIs: Do marketers need to know about them?
APIs: Do marketers need to know about them? If you’ve [...]
Predictive Analytics and Optimisation
Predictive analytics and optimisation is an analytical process to develop [...]
How to use behavioural targeting
How to use behavioural targeting to personalise your marketing automation [...]
An Introduction to Successful Marketing Automation
Marketing Automation is fundamentally about being able to do [...]
How to assemble a crack team of marketers
Creating a crack team of marketers can be achieved in [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
