Avon’s Gianfranco Cuzziol on how loyalty schemes deliver value and where the metaverse fits in.
Purple Square have been speaking to customer experience leaders from [...]
Boot’s CMO Pete Markey on why loyalty programmes must focus on both immediate and holistic value in the cost of living crisis
Purple Square have been speaking to customer experience leaders from [...]
Knowing your customer has never been more important
Purple Square have been speaking to customer experience leaders from [...]
CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
How to build a business case for a CDP
Ready to build a business case for a Customer [...]
Vanquis Bank’s Atiq Sajawal on creating a frictionless customer experience in financial services
Purple Square have been speaking to customer experience leaders from [...]
Customer Start’s Miles Courtney – Thomas on ensuring consumers feel valued
As part of our ongoing ‘Reimagining CX’ series, Tim Biddiscombe chatted [...]
Virgin Red’s Dave Robinson on why resolving customer issues may not win you awards but will win you customers.
Purple Square have been speaking to customer experience leaders from [...]
Welcome mParticle, Purple Square’s newest Technology Partner
As Managing Director and one of the founders of Purple [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we [...]
