CDPs & MAPs – working together to deliver seamless customer experiences
At Purple Square, we believe that Customer Data Platforms (CDPs) [...]
Adobe Campaign Classic & Standard
8 tips for maintaining top performance At Purple Square we [...]
Keeping up with Gaming Rule changes in the UK
Editors note: This article is intended to provide a commentary [...]
Unica Link – making integrations easy
HCL Unica Link is a tool to help you link [...]
Insurance Customer Experience – how to make it personal and build loyalty in a self-service industry
Great Customer Experience has always been central to the insurance [...]
Proofing a data driven email campaign
Proofing a data driven email campaign. If you work in [...]
Customer Experience & Marketing Automation
Separated at Birth, Reunited by a Common Purpose How [...]
The wonderful world of Real-Time Interaction Management
Today we will take a look at the concept of [...]
Shifting out of survival mode
A call to action for long term planning My recent [...]
Is Machine Learning Here To Stay?
I went in my first Amazon Fresh Store recently. If [...]
