Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
Breaking Down Silos: Why a Cross-Functional approach to CX is Key to Insurance Growth
Delivering a great customer experience isn’t [and has never been] [...]
Uncovering what makes a great Preference Hub
In the UK Gambling Industry, the 1st of May is [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
UK Gambling White Paper: Adapting your Marketing and CX
It's been nearly two years since the UK Government released [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Revisiting Abandoned Baskets
Abandoned baskets are an inevitable reality in online retail. Global [...]
Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Changing the conversation: shaking off stereotypes and building relationships with procurement teams
Procurement professionals have been accused of being a lot of [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
