Technology Archives - Page 2 of 2 - Purple Square

Untangling and managing your Martech investments

By Andrew Addison|2024-06-06T11:30:15+00:00June 3, 2024|Marketing Automation, Marketing Strategy, Technology, Whitepapers|

This whitepaper shares tips on understanding your MarTech investments [...]

Unica Deliver

By Joe Mawson|2024-05-30T07:47:10+00:00May 30, 2024|Blog, HCL Unica, Technology|

The overriding strength of the HCL Unica suite continues to [...]

Maximising your MarTech Investment

By Darren Webb|2024-05-20T07:48:59+00:00May 20, 2024|Blog, Marketing Automation, Marketing Strategy, Technology|

Staying relevant in a changing world By the very nature [...]

Reimagining CX – Building Customer Advocates

By Tim Biddiscombe|2024-04-25T10:37:33+00:00April 18, 2024|Blog, Customer Experience, Reimagining CX Interview Series, Technology|

Purple Square’s Tim Biddiscombe interviewed marketing data and tech industry [...]

Application Management as an Enabler

By Purple Square CX|2024-04-25T13:40:55+00:00January 26, 2021|Blog, Marketing Automation, Technology|

Invest for success Application management as an enabler. The bulk [...]

What is a MarTech Health Check?

By Tim Biddiscombe|2024-04-25T13:43:58+00:00August 7, 2020|Blog, Marketing Automation, Technology|

To the modern sophisticated marketing professional, the concept of a [...]