AI-Driven Marketing Tools: Key Considerations and Challenges
New MarTech platforms and capabilities seem to be emerging almost [...]
Unica+: HCL’s AI-First Marketing Automation Revolution
From Legacy to Leader?: Unica's Bold Reinvention Unica once stood [...]
The Abstraction Apocalypse: AI in Marketing
AI in Marketing has gone overnight from unusual to ubiquitous. [...]
The Personalisation Balancing Act: Relevance vs. Intrusion
Personalisation has long been heralded as the key to engaging [...]
Identifying Bias in Marketing SaaS Business Cases
Identifying bias is one of the biggest problems facing Indirect [...]
Budgeting for ongoing MarTech success
Following on from our new CEO, Timothy Biddiscombe’s recent blog [...]
Avoiding pitfalls and maximising long-term value for your MarTech migration
By its very nature, marketing has always been driven by [...]
Embracing AI in Marketing Automation
As an advisory firm, it is our responsibility to understand [...]
Evaluating Top Multichannel Campaign Management Platforms
At Purple Square CX, we are sometimes asked “which is [...]
Unlocking Exceptional Customer Experience: The 5 Core Principles and How We Serve
In the saturated digital market, standing out goes beyond products [...]
