Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Time to play: how to build innovation into marketing practices to help increase customer loyalty
With cost effectiveness and the bottom line driving so many [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
7 Ways to Keep Your Customer Data Clean
Good data housekeeping matters, especially when your customer data [...]
Putting people at the heart of digital marketing
Putting people at the heart of digital marketing. Marketing automation [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
Application Management as an Enabler
Invest for success Application management as an enabler. The bulk [...]
