Demystifying CDP, the next stage in the Marketing Data [R]evolution
There are days when I realise that I have been [...]
How do you pick a good CDP?
Often these days, I get asked the question by our [...]
Temporal personalisation: it’s all about time
It’s no secret that a well-timed marketing message is much [...]
Data Sanity in the Telco industry
Over my too many years of working with many of [...]
7 Ways to Keep Your Customer Data Clean
Good data housekeeping matters, especially when your customer data [...]
Loyalty Marketing: which data matters most?
Loyalty marketing: which data matters most? A loyalty program, by [...]
The Rise of Customer Data Platforms
The Rise of Customer Data Platforms. With all the buzz [...]
7 ways to keep your customer data clean
7 ways to keep your customer data clean. Good data [...]
Marketing Data – Aggregation & Segmentation
Define, Operationalise and Automate. Understanding marketing data is a tricky [...]
Big Data – is it still relevant?
Big data, is it still relevant? Back in 2015, Gartner [...]
