Data Archives - Page 2 of 2 - Purple Square

7 Ways to Keep Your Customer Data Clean

By Purple Square CX|2024-04-25T13:34:31+00:00October 22, 2021|Data, Marketing Strategy, Whitepapers|

Good data housekeeping matters, especially when your customer data [...]

Loyalty Marketing: which data matters most?

By Maree Wallis|2024-04-25T13:35:41+00:00July 27, 2021|Blog, Customer Experience, Data, Loyalty, Marketing Automation|

Loyalty marketing: which data matters most? A loyalty program, by [...]

The Rise of Customer Data Platforms

By Tim Biddiscombe|2024-04-25T13:38:03+00:00June 16, 2021|Blog, CDP, Data, Marketing Automation|

The Rise of Customer Data Platforms. With all the buzz [...]

7 ways to keep your customer data clean

By Paul Swanbury|2024-04-25T13:41:34+00:00January 15, 2021|Blog, Customer Experience, Data, Marketing Automation|

7 ways to keep your customer data clean. Good data [...]

Marketing Data – Aggregation & Segmentation

By Andrew Addison|2024-04-25T13:43:39+00:00August 21, 2020|Blog, Data, Marketing Automation|

Define, Operationalise and Automate. Understanding marketing data is a tricky [...]

Big Data – is it still relevant?

By Tim Biddiscombe|2024-04-25T14:05:05+00:00February 12, 2019|Blog, CDP, Customer Experience, Data, Marketing Automation|

Big data, is it still relevant? Back in 2015, Gartner [...]