Blog
Unlocking Exceptional Traveller CX: The 5 Core Principles
In the competitive travel and tourism sector, delivering a memorable traveller experience [...]
The Imperative of Customer-Centricity in the UK & European Insurance Sector
The UK and European insurance industry is undergoing a significant shift towards [...]
Unboxing mParticle
What is inside the mParticle “Box”? Like any new thing, you want [...]
Elevating Retail Through CX-driven Marketing Automation
In the dynamic retail landscape, meaningful customer connections are crucial. As discerning [...]
Overcoming contact fatigue with smart communication
When it comes to receiving marketing messages, everyone has a different tolerance [...]
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been a noticeable [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective and more [...]
Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today's competitive insurance industry, the integration of marketing automation and customer [...]
Purple Square’s USP’s reflect our Core Values
One of the things I am most proud of at Purple Square, [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim Biddiscombe spoke [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been debated in [...]
