Blog
The five core principles of delivering great CX
Businesses need to put CX at the heart of everything they do [...]
The Slide towards Simplicity in Customer Experience Marketing and its Causes
In the ever-evolving world of customer marketing, there has been a noticeable [...]
The Hidden Costs of MarTech Transformation
The promise of technology to enable faster, more cost effective and more [...]
Leveraging CX to Enhance Marketing Automation in the Insurance Sector
In today's competitive insurance industry, the integration of marketing automation and customer [...]
Purple Square’s USP’s reflect our Core Values
One of the things I am most proud of at Purple Square, [...]
Optimove on Experiencing delight: creating truly customer-driven marketing
As part of the ‘Re-imagining CX’ series, Purple Square’s Tim Biddiscombe spoke [...]
Building partnerships: the key to effective outsourcing
The decision of whether or not to outsource has been debated in [...]
Predictive Analytics
A tool for long term value There’s no sugar coating the fact [...]
Optimising Retail Customer Experience: The “5 Core Principles” in Action
In today's retail landscape, success hinges on more than just products—it's about [...]
Wasim Mushtaq on Embracing CX to Meet Customer Needs
In this latest instalment of the ‘Reimagining CX’ series, Purple Square’s MD [...]
Driving Exceptional Customer Experience in Insurance: The 5 Core Principles and Their Implementation
The UK and EU insurance market is incredibly competitive, so delivering outstanding [...]
Measurement & Attribution
I’m always interested when one specific area of our world gains traction, [...]
